《英语周报》报纸答案3707期,我们目前整理分享关于《英语周报》报纸答案3707期及其参考答案,2如需答案 请关注微信公众号：趣找答案/直接访问www.qzda.com(趣找答案)
1、《英语周报》报纸答案3707期
2、2022——2023学年英语周报
3、高中双语报答案2022-2023第十二期
9．You're in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation：
"I can't believe it--a Lorenzo Bertolla!They are almost impossible to find．Isn't it beautiful？And it's a lot cheaper than the one Sara bought in Rome．"
They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla，but those girls looked really stylish．They must know．So，you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store，talking loudly about Lorenzo BertoHa clothes．
Every day we notice what people are wearing，driving and eating．If the person looks cool，the product seems cool，too．This is the secret of undercover （暗中进行的）marketing．Companies from Ford to Nike are starting to use it．
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation----consumers between the age of 18and 34．It is a golden group．They have a lot of money to spend，but they don't trust ads．
So advertising agencies hire young actors to"perform"in bars and other places where young adults go．Some people might call this practice misleading，but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing．"
However，one might ask what exactly is"real"about of young women pretending to be enthusiastic about a sweater？Adverting executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don't know when a conversation you overhear is just a performance．
60．The two attractive young women were talking so that they couldB．
A．get the sweater at a lower price B．be heard by people around
C．be admired by other shoppers D．decide on buying the sweater
61．Lorenzo Bertolla isD．
A．a very popular male singer B．an advertising agency
C．a clothing company in Rome D．the brand name of a sweater
62．Which of the following can be inferred from the passage？C
A．The two girls are in fact employed by the Lorenzo Bertolla Company．
B．The MTV generation tends to be more easily influenced by ads．
C．Traditional advertising is becoming less effective because it's too direct．
D．Undercover marketing will surely be banned soon by the government．
63．Which of the following would be the best rifle for the text？D
A．Two Attractive Shoppers B．Lorenzo Bertolla Sweaters
C．Ways of Advertising D．Undercover Marketing． 试题答案
分析 本文主要通过引用了两个女人在商店里高声谈话来推广一个品牌的例子，介绍了新型的卧底营销（undercover marketing）．同时通过与传统广告对比，说明了新型营销手段的优势．
解答 60-63BDCD
60 B 细节题．由第三段最后两句"…those young women are employees of an advertising agency．They are actually paid to go from store to store，talking loudly about Lorenzo Bertolla clothes"可知，这两个女人其实是广告公司雇佣来的专门在商店里大声谈论 Lorenzo Bertolla 牌子的衣服，好让别的顾客听见，也去买这个牌子的衣服．故正确答案为B．
61 D 推断题．由第一段第一句"…a couple of attractive young women looking at a sweater"可知这两个女人正在看一件毛衣（sweater）．由第二段第一句"I can't believe it-Lorenzo Bertolla"可知，她们看着这件毛衣惊叹道："真不敢相信，是 Lorenzo Bertolla 牌的．"因此这件毛衣是 Lorenzo Bertolla 牌的，由此可以推断出 Lorenzo Bertolla 是一个服装品牌．故正确答案为D．
62 C 推断题．由最后一段第四句"Its effectiveness is decreasing"可知传统广告越来越无效．由下一句"…because everyone knows an ad is trying to persuade you to buy something"可知，这是因为每个人都知道广告就是要劝人们买东西的．由此可见，传统广告失去效力的原因是因为太直接．故正确答案为C．
63 D 主旨题．本文主要通过引用了两个女人在商店里高声谈话来推广一个品牌的例子，介绍了新型的卧底营销（undercover marketing）．同时通过与传统广告对比，说明了新型营销手段的优势．故正确答案为D．
点评 考察学生的细节理解和推理判断能力，做细节理解题时一定要找到文章中的原句，和题干进行比较，再做出正确的选择．在做推理判断题不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．
Employers were unwilling to offer him a job____ he had been in prison.
A. when B. though C. as D. unless
